We don’t re-badge cheap hubs made of pizza dough, we use only the best and we’re proud to partner with brands like Hope and DT Swiss as standard. Quality machining to the tightest tolerances keeps the bearings where they need to be despite a multitude of forces acting on them, stiff flanges let the spokes and rim do their job under driving and braking forces while keeping you pointing where you want to go.

Then there’s the build, which is why you’re here. Top quality components are only half the story, we’ve spent years working on the idiosyncrasies of wheel-building, sourcing the best parts and learning how best to put them together. It’s no good making wheels that look pretty if you’re not prepared to put them through their paces. And we do, daily!

We have a long history with both Hope and DT Swiss as hub manufacturers. Both are world leaders in bicycle manufacturing and the quality, tolerances and finish of their products is race-proven in multiple disciplines. Both the new Hope PRO5 and DT Swiss 240 EXP hub models have stiff hub shells, consistency of workmanship and high quality bearings make them a pleasure to build with and enables us to use higher tensions than your average factory built wheels, meaning the resulting product is stiffer, can take more abuse and feels amazing to ride.

We primarily use spoke and nipple technology from Pillar and Sapim, two giants of the industry. If you’ve ridden a bike in the last 30 years, you’ve probably ridden wheels made with one or the other. Pillar’s ‘Wing’ design and Sapim’s CX-Ray (both with elliptical bladed sections) are more aerodynamic than a flat-bladed spoke whilst simultaneously being more resistant to fatigue from the twisting forces inherent to riding. Having these options at hand enables us to tailor the specific rigidity and compliance of a wheel build in order to make sure it’s ideally suited to the usage scenario.  We don’t skimp on the spoke count to save money either!