“One of our aims is to reduce the barriers to a minimum for new riders to get into cycling”said Judith. “It’s why we lend out test frames and test bikes to potential customers so give them as good as possible a first experience of cycling. And at the opposite end of things, it’s also why we were so keen to be involved with the Ultra Distance Scholarship”. She continues “We wanted to share our love of cycling with everyone and help grow diversity within the cycling and endurance-racing communities”